Every time I think I know what I'm doing, it turns out there's a whole bunch of stuff I forgot. Then the scope starts ballooning, so I have to tamp it back down, then it balloons up again, so I have to keep tamping, but it never stays in quite the same shape it was before.
I have to keep reminding myself, "stick to your core competencies", but what do you do when you're trying to expand into a different market?
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